The most prominent aspect of Sony Interactive is its dedication to innovating graphics in its products, like Spider-Man 2 and Ghost of Yotei. The company aims to continue supporting visual enhancements in the gaming market with Cinemersive Labs as its newly acquired studio.
Cinemersive Labs is a UK-based company that mainly researches visual improvements with photos and videos in VR headsets. The company excels at bringing anything captured on camera to life, making the captured scenery stand out with its integrated AI technology. This type of expertise will be beneficial for Sony’s Visual Computing Group, which will push the company’s goals for better in-game presentations.
