Krafton officially pushes for a more AI-first company

Kim Chang-han, the CEO of Krafton Inc., who has finalized the new company plan: “Transition to an AI-First Company: The Future of Work, Company, and Individuals.” This huge direction will affect several gaming studios under the company’s wings, like PUGB Studios, Unknown Worlds, Tango Gameworks, Striking Distance Studios, and others.

AI-first is the main tactic to make Agentic AI the primary solution to the growth of Krafton’s value, productivity, and challenge completion. Kim Chang-han confirms the company will commit investments both in the GPU cluster for more consistent, independent work of AI and in the AI tools implemented for employee work style. The company plans to complete the full AI transition in late 2026, which requires significant restructuring within Krafton’s workforce to make the AI-first culture the standard norm.

“Starting today, Krafton will automate work centered on Agentic AI and fully implement an AI-centered management system where members focus on creative activities and complex problem solving; We will leap forward as a company that promotes the growth of members and expands the organization’s areas of challenge through AI.”

Brandon Williams

Brandon has played games ever since the PS2 like Ape Escape, Rampage Total Destruction, and Crash Bandicoot. His love for RPGs would only grow once he played Persona 3, which made him try other immersive games like Shin Megami Tensei Nocturne and Xenoblade Chronicles. He continues to play on modern consoles like PS4 and Nintendo Switch 2.