James Pond creator hates rights holder over AI use to promote new entry

James Pond creator Chris Sorrell isn’t happy with the studio’s use of AI to promote not just its next James Pond game, James Pond and the Rogue AI, but all its games.

In an interview with Time Extension, Sorrell mentions that he hates “almost everything they do with a passion.” This is even so bad that he’s distanced himself from the Pond IP altogether thanks to the way rights holder Gameware Europe is treating it to the point of not accepting interviews centered around James Pond.

As you may imagine, he also regrets ever being involved with the company during its Kickstarter attempt before canceling it due to not reaching funding, calling it a “bottom-feeding enterprise.”

Gabriel Stanford-Reisinger Editor-in-Chief

Gabe has been a gamer since he was young, playing games like Pajama Sam, Freddi Fish, Guitar Hero, and whatever looked cool on GameFly. Ever since 2018, he's been infatuated with the inner workings of the gaming and entertainment industries, covering a wide range of topics from video games to TV and film. Starting as a contributor for PSX Extreme, he's worked his way up to its Managing Editor. Using what's he learned over the years, he founded Smash Jump to remind everyone to smash jump.